Narratent helped WayMaker expand its reach nationally through social media, live events, and brand storytelling that engages thousands of Black men across the country.
OVERVIEW
WayMaker Media is an independent media company that entered a competitive digital publishing space. Narratent was tasked with building a modern, scroll-stopping social presence from the ground up.
THE CHALLENGE
The brand’s social strategy was limited to duplicating print articles. Team, budget, and talent were just a few of the resource constraints that the company faced.
Social Content
Beyond branded campaigns, Narratent produced original social content that drove discovery, shareability, and follower growth. These were the top-performing posts by new followers generated.
New Followers
Total Views
THE SOLUTION
Narratent developed an omnichannel content strategy spanning Instagram, YouTube, website, and email, designed for share-ability and engagement. Introducing trending stories, digital covers, high-fidelity designs, and short-form video, our team built a cohesive brand that punched well above its weight.
Results
Branded Campaigns
WAYMAKER JOURNAL 13 – BLACK HISTORY
FEBRUARY 2024
Centered on Nick’s versatility and business acumen, showing a side to his profile that often goes overlooked.
WAYMAKER JOURNAL 14 – MONEY
APRIL 2024
Narratent developed a cinematic promotional video to accompany a printed handbook spotlighting financial literacy and wealth-building.
WAYMAKER JOURNAL 16 – FAMILY
NOVEMBER 2024
Known for his duty as the fourth Black mayor of Chicago, Brandon Johnson’s roles as a father and husband are showcased atop a Chicago skyscraper.
WAYMAKER JOURNAL 17 – BLACK HISTORY
FEBRUARY 2025
Leaning into storytelling depth, with high-value spotlights and interviews, this inaugural concept was ideated by Narratent and positioned WayMaker as a viable media brand.
People
CATEGORIES
WayMaker Journal 18 – Money
May 2025
A showcase of the mindset, discipline, and strategies behind building 50 Cent’s wealth. This issue frames money not just as success, but as a tool for impact, independence, and longevity.
